During the Global Workspace Association’s Coworking Council Live series, marketing expert Kevin Whelan talked about what it takes to create a successful coworking website.

Click To Tweet Whelan argues that although a website has many jobs, its main purpose is to attract and convert potential members.

Whelan presented his 10 Commandments of winning websites and concluded with real-time website analyses of audience members.

With the high cost of member acquisition, particularly in highly competitive markets such as New York City, it’s important that coworking websites work as hard as possible to attract, inform and convert their target audience, according to Whelan.

“While a website has many jobs, its main purpose is to attract new members,” Whelan emphasized.

Whelan recommends making the website design reflect what is important to the target customer and the general look that prospects expect.

For spaces with many locations, Whelan suggests using mega-menus with distinct headings or a search feature to make it easy for website visitors to find and jump to any specific location page.